It’s 2 a.m. and you’re wide-awake thinking about a product your team just built and whether it will be successful in the market.
If you’re an entrepreneur, you’ve been there! You’ve also been there if you’re a CEO, CMO, COO or CPO (chief procrastinating officer).
First thing is first: Do not look at your phone in the wee hours. Instead, I recommend you reach for a notebook, tablet, or anything that you can take notes on.
Next, ask yourself which segment of the market you intend to reach and what the profiles of your best customers look like.
Then go back to sleep and call me in the morning.😁
At Concepts Rise, we specialize in designing holistic go-to market strategies that target, onboard, and retain the best customers for your business. We help our clients work through all the concerns, headaches, and obstacles of developing and executing a plan.
Speaking of planning, I’m doing a TEDx talk next Wednesday, August 10 at 4 p.m. PT on how to improve your odds at winning the lottery (metaphorically speaking).
Many parallels exist between formulating a go-to-market strategy and improving your odds at winning lotteries throughout life.
Please click on the image below to register for the talk.
Go-to market strategies start with making the decision (aka buying a lottery ticket) to embark on the journey.
There will be potholes, headwinds, and naysayers. Stay focused on your objective. Following are things to keep top of mind when starting a go-to market strategy:
- Don’t Be Afraid To Take Risks – Many of us are our worst enemies when it comes to putting a business plan together and asking for help executing it.
- Identify Your Operational Team – It’s important to select people who have experience with your product. Expertise is like jet fuel when executing a go-to market strategy.
- Visualize Your Best Customer – This is key to figuring out how you intend to reach your customer.
- What Does Your Pricing Model Look Like? – It’s easy to get carried away with a dream without thinking through how a venture makes money.
- Determine What Resources You Will Need – Think about the financing, technology, human capital, and processes you need to get this product to the market successfully.
- How Will You Retain Customers? – Once you start bringing in customers, your work is far from over. Devising a customer retention strategy is essential for long-term success.
If you would like to discuss your go-to market strategy, please reach out. It’s not worth losing sleep over!
To your success,
Majid
Majid Abai
CEO & Founder
Concepts Rise
Office: 424-320-0524
Email: majid.abai@conceptsrise.com